![]() Named My AI, the chatbot was made available to Snapchat+ subscribers over the week as an experimental feature. On 27 February 2023, Snapchat launched a customised chatbot running OpenAI’s GPT technology. Here are the Snapchat updates to know about My AI ![]() Snapchat, which is available for download on Apple App Store, has an Android app version, too. “AR is a massive part of our mobile Snapchat experience today, and over time, we see even greater opportunities for new hardware to bring it into another dimension,” Murphy said at the Investor Day. According to Snapchat, over 250 million users have engaged with its AR Shopping Lenses more than 5 billion times since its launch in January 2021. One of the areas where Snapchat is increasingly focusing is augmented reality (AR). Users can also express themselves in diverse ways through unique bitmojis (emojis), which include hearing aids, cane stickers and wheelchair poses. Though its primary role is to bring together friends over conversations, Snapchat has now evolved into a much larger package where users, popularly known as Snapchatters, can shop, share what they see on other apps, read news, play games, and even create their own unique videos. It was founded under the name Picaboo in 2011 by Stanford University students Evan Spiegel, Reggie Brown, and Bobby Murphy. ![]() Snapchat is essentially a fast and fun way of messaging friends and particularly famous among teens and young adults. Its paid subscription version, Snapchat+, which is offered at USD 3.99 per month, had 2.5 million subscribers and an annual revenue run rate of over USD 100 million in just six months since its launch. ![]() At its Investor Day event on 16 February 2023, the company revealed its ambitious goal of reaching more than 1 billion people in the next two to three years. In fact, attracting users holds the key to long-term success, and Snapchat knows that well. And to remain competitive in the world where other social media apps continue to redefine the future of communication, Snapchat, too, needs constant updates that can both serve its existing user base well and attract new users. With more than 750 million monthly active users worldwide, Snapchat is one of the world’s largest, most influential and commercially successful social media platforms. ![]()
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